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Scroll-Stopping Style: How Brands Can Speak Visually to a New Generation

There’s a reason why Gen Z and younger millennials can scroll through an entire feed in under a minute and still absorb the tone of a brand. They weren’t just born into digital culture — they helped shape it. On platforms where attention spans last seconds, it’s no longer enough to simply exist online. Visual marketing must hit a nerve, tap into identity, and feel like it belongs in the moment. When it doesn’t, younger audiences simply keep scrolling. Start With Culture, Not Branding Younger audiences